Why is your honey not UMFHA certified?

Customer:
Hi, I just bought a jar of your honey. My wife and I love the honey and will continue to buy it, but I’m curious…why is your honey not UMFHA certified?

(Bees & Trees Note: UMFHA stands for Unique Manuka Factor Honey Association)

Bees & Trees:
Thank you for ordering from us. In order to use the UMF trademark and to be certified by the UMFHA, a producer must be a member of the UMFHA. We made the decision a long time ago not to join the UMFHA. It is expensive for a smaller producer like us, so we simply use the actual amount of methylglyoxal (abbreviated MG) on our labels. I can personally assure you that our quality control, testing (3rd party test reports available on our product pages), and assurances around the authenticity and place of origin of our honey (our Oritain Certification) far exceed most UMF members. We're glad the UMFHA exists and we tell consumers to make sure you either get a MG/MGO labeled honey (like ours), or a UMF honey and make sure it says UMF. The brands that use confusing and deceiving labeling practices don’t do either.

We strive to provide a very high quality Manuka honey that our consumers love and can trust. Thanks for your question.

-Mike Everly (Bees & Trees Owner)

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