We had a lot of fun in New York City this past weekend at the Summer Fancy Food Show. Wow, what a gigantic tradeshow! The Show, established in 1954, is now the largest marketplace devoted exclusively to specialty foods and beverages in North America. The Specialty Food Association, a not-for-profit trade association for food artisans, importers and entrepreneurs, owns and produces the show. The Fancy Food Show has helped launch such brands as Popchips, Honest Tea, Ben & Jerry’s, Stonewall Kitchen, Walker’s Shortbread, Tate’s Bake Shop, ZICO Coconut Water and Vermont Creamery.
From New York to Hawaii to Louisiana to Maine, more than 1,300 U.S. specialty food companies presented the latest chocolate, cheese, olive oil, baked goods, jams, salsas, tea and of course, honey. Honestly, there were too many products to name.
Registered attendees represented top names in specialty retailing, restaurants and foodservice including Kroger, Starbucks, Trader Joe’s, UNFI, KeHE and Southern Season. Others signed up included Barnes & Noble College, Zingerman’s, Marriott, and thousands of buyers from local specialty food markets.
So as you can see, this show was a BIG DEAL. We had folks stop by our booth from the likes of Whole Foods, Dean & DeLuca, Formaggio Kitchen, Williams Sonoma, and, wait for it - O, The Oprah Magazine! There were lots of others too. We're anxious to follow up with everyone we spoke with, and are excited about bringing on some amazing new retailers to carry our honey.
Stay tuned for updates as we grow our family of retailers and customers!
Our beautiful booth...
The Bees & Trees Crew on Set-Up Day...
The Fancy Food Show...
Bees & Trees on the What's New Shelf...
The Bees & Trees Crew in the main lobby of the convention center...
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