MG vs. UMF, Manuka Honey Confusion

We received an order from a new customer, and the new customer quickly canceled his order.  We'd like to share this because there is a lot of confusion and lack of knowledge about Manuka honey labeling, ratings, and content.  We try to alleviate the confusion by providing information, education, and facts on our website, on our blog, on our social media pages, at retail, and pretty much any way we can.  An educated customer becomes our customer.  Once you know the facts, the decision of which Manuka honey to buy becomes much easier.  Click here to read an article we wrote on this very subject.

Customer (almost):
"Please cancel my order. The reason I do not want to try your honey is that I do not believe it is true Manuka honey. It does not have a UMF rating."

Bees & Trees:
We appreciate your suspicion as the US market is rife with imitators at this time. All real Manuka honey is tested for MG (methylglyoxal) when it is produced in New Zealand. There is a look-up table that provides a UMF rating based on the MG test.  Beyond that, the UMF program is 90% marketing spin, and it is heavily controlled by one of the large packers, Comvita, who we have chosen not to align ourselves with. We are very upfront in telling people to either trust an MG level or a UMF rating on a label, and to stay clear of anything else, such as “K Factor,” “bio-active,” or other non-legitimate claims.

We are the highest quality, raw, hive to jar Manuka Honey that you can get in the US, and probably in the world. We are confident of that, and we are very transparent, posting our test results on our website (at the bottom of each product page), and going the extra step to obtain an Oritain Certification of Origin verifying the geographic origin of the honey. We also provide a money back guarantee.

In summary:
-We provide independent lab reports showing the actual MG levels in our honey.
-We provide an Oritain Certification of Origin verify our honey is from New Zealand.
-We educate the public about many aspects of Manuka honey.
-We're available for anyone to ask us anything, always.
-We have a money back guarantee.

We work hard to provide you with the finest jar of Manuka honey on the planet.

Mike Everly,

Bees and Trees Founder/Owner