Bees & Trees has been working hard to educate and inform consumers about the misleading labeling of Manuka honey in the US market through our website blog posts and Facebook posts. This article reinforces what we've been sounding the alarm about. They mention the UMF rating, but they don't say that the other legitimate way to label Manuka honey is by displaying the actual amount of methylglyoxal (MG) on the label, which is what we do.
UMF is a trademarked term that can only be used by companies who pay to participate in the "Unique Manuka Factor Honey Association," an industry trade association. We choose to use the actual amount of methylglyoxal on our labels.